Workshops

First session of workshop panels: 12:45-1:30 p.m. 

Workshop 1- ADV:The Digital (R)evolution: “Trademark of the Next Century”
Workshop 2- PR: Community Relations (title TBD)
Workshop 3- ADPR: Life on Capitol Hill: “ADPR Political Campaigns”

Second session of workshop panels: 1:45-2:30 p.m.

Workshop 1- ADV: How to Stay on top of the Game: “Trend spotting, Cool hunting, and Pop Culture”
Workshop 2- PR: Getting to the Know the Gatekeepers: “How to Establish Media Relationships”
Workshop 3- ADPR: Branding You: “How to Present Yourself and Your Portfolio”

Third session of workshop panels: 2:45-3:30 p.m.

Workshop 1- ADV: Account Executives: “How to be a Brilliant Suit”
Workshop 2- PR: The Calm Before the Storm: “Preparing Effectively for a Crisis”
Workshop 3- ADPR: Six Months In: “The Inside Scoop about the First Six Months on the Job”

Keynote Speakers: “Where the Industry is Headed: The Next 10 Years”